They have vitally important that you become part of the community in which you trade and there is no better way than becoming a focus for a good cause fundraising.
You can combine fundraising with any number of other functions, beer festivals, party nights, local festivities, bank holiday seasons… the important part is to raise as much money as possible and involve as many customers and members of the wider open in the event as well.
Sponsoring is a tried and trusted means of raising funds, walks & runs, parachute & bungee jumps, silences & marathon sing-a-longs, the list is almost endless; some will be centred on your pub some not. The actual for your business is to try and focus the attention on your nightclub or at least to host the end of event party with your pub. The last sponsored event in my pub was tidy by a group of regular customers (sponsored no-shaving with the shave-off on Xmas Day) raised over £3, 500 as well as was featured in the local press and on local TV.
Extra fat easier way to raise money for charity than doing a raffle. At least 50% of any money raised should go to help charity; the balance can be used to fund prizes etc . Encourage local businesses to provide prizes (it’s a good opportunity for them when they get a mention in your pub). Make sure your customers know how considerably money the pub is raising and as with all your personal activities tell your local press.
Hosting a Charity Race Night is popular with customers, relatively easy to organise and can be great for bringing up money for African Charity. Your contribution to the nominated charitable need not be limited to cash it can include provision of an light finger buffet on the night as well. You can buy often the video/DVD and all you need for the night for a reasonable total, but , you will need a master of ceremonies (approach your local bookmaker and get them to help by running the Tote to get you). Produce a race card and get local businesses that will sponsor the various races.
Another great night for your customers is often a Casino night, bring a little of the glamour of casinos to your pub, dressing up for the part, betting with enjoyment currency, cocktails and canapés to raise money for nonprofit charities. Kits are available and there are entertainment agencies that provide the complete nights including kit and croupiers.
A Charity Auction Evening can be a fun and exciting night with customers being encouraged to order products in the lead up to the auction to collect tokens towards bid with (for instance every time they buy a pint of featured lager they get an auction token. Give one very good “lot” and run a “reverse auction” forward (customers offer sealed bids and the customer who makes the lowest unique bid wins the auction). Get nearby businesses to donate auction items and approach the local auction house and see if you can get an auctioneer to donate all their time to run the auctions.
A Christmas Raffle is rather easy to organise, put a large grid behind the bar, get customers to buy squares, then when it’s time to draw the item (Boxing Day is my favourite) all you have to do is definitely cut the grid up (no ticket books to about). Offer prizes from your product range some to be believed at the winner’s convenience (Sunday Lunch for Four, An evening meal for Two etc) and some “instant wins” (free pint, no cost shot etc). A great interest builder is to offer A No cost Pint a Day for the whole of the following year (you are capable of doing the same for January). Think about how many hundreds of pints obtain spilled and slopped during a year if you think this is opulent; just by getting staff to be a little more careful will take health care of this consumption.