By means of contracting a creative web design company to design your new website dissimilar to a more traditional web company, you give yourself an unmeasurable borders over your competition in the eyes of your potential customers.
Traditional style and design companies focus on purely getting a site put together with specific information, that functionally works. Enter Web 2. 0 plus much more traditional marketing avenues venturing into the marketplace, and creative web design companies have come into the game.
By ‘creative web design’, I refer to websites which still have the functionality in addition to relevant information consumers have come to expect, but have a huge provide for the aesthetic aspect, and use traditional marketing ‘wow factor’ to capture the users attention, and last longer in their imagination than those of the competitor.
Picture a billboard with good graphic design and immaculate choice of imagery, compared with an offer on the side of the road simply with a name and variety. While you may have chosen to look at both, the creative solution will prompt you, the audience, to remember the innovative billboard.
Now picture two websites, side by side. One along with a flash intro page, immediately showing a montage of images and grabbing y our attention; which leads to a visually beautiful website where every pixel is beautifully crafted into alignment. Next, a bland website featuring you purely text and a basic navigation. The difference is indeed enormous it’s like comparing Black and White TV with a three-dimensional Movie Theatre.
Through the use of the latest and greatest technology, a creative web design company will need Flash, jQuery, and HTML5 to visually engage anyone; however this is where the pitfalls of a creative web design can come into play.
Many years ago, around the year 2000, many studio companies started to see an emergence in the marketplace for internet services. Many of these companies had employees with a little net experience, enough to get by, and as such they began presenting web services. What they didn’t understand was functionality, logical mark-up, cross-browser compatibility, or SEO – all things which a more traditional web design company would take into account.
While this would be classified as a creative Finepoint Design company, often their creative website design’s wouldn’t be successfully converted from a design in to code, and having mis-alignments in a design (especially cross-browser) became commonplace. Without experienced developers on-hand, many of these complications became overlooked, and many substandard creatively designed websites are around today, with more and more being sent live on search engines such as every day.
For this reason, when looking to hire a creative web design corporation, you should always be sure to look into their operation, most reputable corporations won’t mind you asking a few questions. In a creative web design provider, the people building your site should be working as a team. The days associated with all-rounders are over, and when creativity is to be combined with operation, it is essential to have a ‘designer’ as well as a ‘developer’ work on your project.
A new designer is generally artistically minded, and may have worked as a graphic designer in the print world at some capacity. Thei r purpose is to create a visually appealing design for your approval. This is a static image of what your website is going to resemble, as it is much faster to edit a graphic than to alter a coded website. Most creative web design agencies do the job in a similar fashion, as this allows for the complete artistic natural talent of the designer to be used, and complete use of the imagination of but not only the designer, but also the client.
Once a design is approved, a builder steps in to convert this to a web format in expectations compliant code. This may include implementation of a Content Management System (CMS), and generally involves some mild Search Engine Optimization (SEO) as well as cross-browser compatibility. Once this is done, your brand new creative web development is all ready for the World Wide Web.
You need to choose a creative web design enterprise that can fulfil all of your needs from creating a website that suits your brand image and captivates the user, to help something which will navigate easily, rank well on search engines, feature the same across your entire user-base, and ultimately lead to considerably more conversions in your market.