Working With a Digital Agency – Part Two

So now that you have realised how important the digital world is now and what advantages it can bring you, it’s time to generate the next wise decision… which agency to use. This choice will depend on two major factors, what you wish to achieve and how much you are willing to spend, or instead, invest.

Firstly, what would you like to realize? Any digital action you choose to undertake should supply you with some kind of advantage – rather a quantifiable one – that may ultimately be given a financial value.

Coming up with a clear idea of what you want to accomplish can be very tricky as there are thousands of possibilities that may benefit your enterprise, accomplish nothing or waste your company’s resources. , and take it from there. Here’s a tip: find out exactly what complaints or questions you get most from you clients and think about whether these can be addressed via some kind of digital program.

The purpose of this blog article is to provide you advice about working with a digital agency so we’re not going to concentrate too much on various digital methodologies. We’ll take a peek at those in later posts.

For simplicity we are going to use a general case to explain the process.

In our case, let’s say that you have a site which sells stationery online. You would like to improve the navigation (menus, item search etc.) of your site, speed up the transaction process, incorporate your ordering system together with that of your providers, make it easier to find your website on search engines and enhance the overall design and visual appeal. You have also thought about including a login section for companies who buy in bulk, an increasingly significant part your business growth. The thought of a regular newsletter has grabbed your mind but you’re not sure what it could be around.

According to this broad notion, you’re going to require an agency that could do web design and development, web application development, Web Developer belfast as well as being able to build and implement content management systems and incorporate database data.

The next significant aspect that’s likely to play a role in choosing the ideal digital bureau is what sort of budget you can devote to your digital strategy.

There are a host of digital bureaus and deciding which one to use can be quite a challenge. Let’s split down the industry into different players dependent on the budgets that they work with.

Top Tier

Many of the major advertising agencies have digital bureaus, often multiple bureaus.

In some cases global revenues are from the hundreds of millions but they often do not separate out digital work. Best tier agencies can handle the most complicated of digital builds. They often do not take projects worth less than 100k GBP and daily rates often exceed 1,200 GBP daily.

Second Tier

In accordance with New Media Age, in 2008 there were 17 standalone digital agencies in the UK using billables of over 4m GBP. The next tier of digital agencies have billables of involving 2-4m GBP. Leading agencies within this tier often aspire to blue-chip projects while engaging in high-profile media sites to generate a greater profile. They frequently develop specialist technology skills or sector knowledge, such as e-commerce, booking database or technology management but will frequently rely on outside companies to supply them with specialist skills. Daily rates average around 900 GBP per day.

Third Tier

Third Tier digital bureaus often take web and design work out of their regional place. Aspiring businesses in this tier will often specialise in a sector (traveling, music, motoring etc) and rely heavily on the plan pedigree or relative inexpensive entry point. With billables of less than 2m GBP, most are boutique agencies. A select few have strong ambitions to move into Second Tier. Some hit it lucky with a big client triumph, some specialise in marketing or highly technical projects. Day rates vary but tend to be more than 600 GBP.

Don’t simply select a top tier agency in case you don’t require their entire set of providers and could receive the same services from a second tier service at a much lower rate. You also would not want to use a second tier agency in order to spend less if you need extensive services they don’t typically offer, thus putting them at the situation of needing to hire additional staff to cover all of your needs. This would boost time to end as well as the daily rate making the job just as expensive as, or more costly, than running it via a top tier agency.